Thursday, 17 November 2016

Time well spent

In today's business world there often seems little time to think, let alone read a book. Over the years, we have built a successful business based on solving a problem for architects. The problem we have been addressing is how architects can present designs using physical models almost without breaking stride in the design process.

The essence of 3D printing is a combination of slavish accuracy of the machine-made and astounding speed of delivery. Often the process of printing models is squeezed into just a few days and sometimes just a few hectic hours. 

We began to realise that this process of time compression can lead to short-cuts in decision making which in turn can lead to a certain sameness of outcome. Often, the potential of the process was not quite met in the cut and thrust of meeting deadlines. So we decided to commission a full study of 3D printing as used in the architectural design process. The result was Digital Craft - 3D Printing for Architectural Design.

A book, in many ways, opposes the pull of 3D printing towards quick fire decisions. In the discussions that lay behind the writing of the book many insights were uncovered. It became clear that in many people's minds 3D printing fell somewhere between printing and modelmaking. The book, as the title suggests became in part a reasoned argument for placing 3D printing firmly into the realm of modelmaking. 

The traditional relationship between architect and the modelmaker was being disrupted and needed to be examined in the new light of 3D printing. Digital Craft became the product of this exploration. 

Why read the book? We believe that the perspective given in Digital Craft will help architects to make more effective 3D printed design models. That is, the kind of model used to communicate the design to clients, planning authorities, the public and indeed to the wider design team itself. 

Digital Craft - 3D Printing for Architectural Design. Time well spent.

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